Snaptik – What is Douyin? If you ask this question about Douyin, you have come to the right place. In this article, you will learn more about what Douyin is and how it works. Just a small spoiler here, you might already use its service without knowing that service was the Douyin service.
About Douyin
Douyin is one of the popular short-video app services in China with more than 550 million monthly active users. Hearing the “short-video” words here, we believe you might be familiar with other apps that also offer similar services. Yes, we are talking about TikTok.
Interestingly, Douyin is developed by the same developer of TikTok, ByteDance. It offers short video services, online shops, and more. Its users mostly consist of young females around 25-30 years old. The trend of using Douyin as one of the social media platforms among them keeps increasing these days.
A Brief History of Douyin
Douyin was born a year earlier than TikTok. ByteDance launched this app service in September 2016. Within a year, this app had already reached 100 million users. As of today, this app has reached 1 billion downloads, which is an amazing achievement for an app specially made and used in China.
The Difference between Douyin and TikTok
Both of them came from the same developer. We can even say that Douyin is TikTok but for the China region. As you might already know, the Chinese government has very strict laws on internet usage. You won’t find YouTube or Facebook in this country, nor many online services that you can easily access every day.
ByteDance developed Douyin as the other version of TikTok. Therefore, we can also call it the TikTok Chinese version. After they succeeded Douyin, ByteDance then developed TikTok. So, why did we call Douyin as TikTok Chinese version?
ByteDance developed Douyin for the China market. Then, they want to expand the business to the international market. But, because of strict regulations in China, they then made a similar app to Douyin and named it TikTok for an international market.
So, the difference between these two is only its market and users. Other than that, they are practically the same. The logo is even similar. If you take a look at the TikTok logo, you can see it resembles a “d” letter, which is the first letter of Douyin’s name.
Talking about users, we also can see a little difference. TikTok users are mostly teenagers. However, Douyin users are mostly young people, slightly older than TikTok users as we mentioned above. Therefore, Douyin also offers many features that cater to those users’ group needs, such as micro-vlogs, business advice, and more.
Of course, the market difference is easy to tell. Douyin is only available on the local China app stores, which you can’t access because it requires a Chinese phone number. On the other hand, TikTok is available on Google PlayStore and Apple AppStore, which is internationally accessible.
So, What is Douyin? At this point, we believe you know more or less about what this application is, especially if you are an active TikTok user. Now, let’s learn more about the features of Douyin.
Features
Here are some features that you can find on Douyin.
- Short-video Features
Similar to TikTok, you can make and post a short video on Douyin. You also can give a “Like”, comment, or share that short video. Practically, the core function of Douyin is similar to TikTok.
So, can we also download it like what we do with TikTok videos? Fortunately, you can do that. You only need to use the right video downloader tool, like Snaptik, to get the video from Douyin. The method is similar to TikTok, so you can refer to our article, Snaptik: The Ultimate Guide to Downloading TikTok Videos Without Watermarks, to download the video you want.
- Payment
Douyin also offers a payment feature. It is similar to PayPal or other online payment methods. In China, we also can find similar services, like AliPay or WeChat Pay.
This feature allows users to pay for products they buy at local online stores. Or, you also can use the Douyin Payment feature on the live-streaming selling session. It is so practical that helps users to buy without leaving the app.
- Store
Douyin incorporates its service with Taobao and Tmall online stores. Therefore, other than the payment tool, you also can buy directly from those stores through the video in Douyin. Thanks to this feature, the promotion of online products becomes much easier and more popular.
- Tickets and Booking
Do you want to go for a trip after watching a travel video on Douyin? Once again, you don’t need to leave Douyin app. You can book hotels, tours, and restaurants through Douyin.
- Long Videos
The standard video length you can upload to Douyin is similar to TikTok, a 15-second video. However, you also can upload and watch full-length movies on Douyin. That gives it extra advantages you can’t find on other similar services.
- Official Account
A company or brand can list their sponsored hashtag challenges or their rank on the Douyin account list. They also can link it to their official website. It helps the brand to connect with the customer more easily.
Conclusion
In conclusion, Douyin is a service that allows you to do almost everything within one app or service. We hope this article will give you the answer you are looking for to this question. What is Douyin?
